Engineering Web Design in Newhaven, East Sussex
Project Details
Client:
Edwards Modular Controls
Industry:
Engineering, Manufacturing, HVAC Controls
Project:
Web Design, Animated Iconography, Custom CSS
Web Design in Sussex: High-Precision Branding for Edwards Modular Controls ⚙️
The Client
Edwards Modular Controls (EMC) is a specialist engineering firm based in Sussex, providing bespoke control panel solutions. As a business operating in a highly technical sector, they required a digital presence that reflected their precision, reliability, and industry expertise.
The Challenge
Legacy Limitations: Their previous WordPress site was outdated, slow, and failed to communicate the sophisticated nature of their engineering work.
The Need for Clarity: In the engineering sector, clarity is king. The site needed to present their services without unnecessary clutter, ensuring professional clients could find technical information quickly.
Modernising a Traditional Brand: EMC needed to move from an "old-school" digital feel to a modern, brochure-style platform that would stand up to scrutiny from large-scale contractors and partners.
The Solution 🦍💻
We completely rebuilt the EMC platform on Squarespace, focusing on a clean, industrial aesthetic and high-performance technical details.
1. High-Fidelity Polish with Custom CSS
To ensure the site felt bespoke and high-end, we implemented several custom CSS tweaks. This included dynamic scrolling titles that provide a modern, interactive feel and bespoke iconography to help break up technical text. These subtle animations signal a level of quality that standard templates cannot achieve.
2. Streamlined Brochure Architecture
We moved away from the cluttered WordPress structure to a focused, high-impact layout:
Home Page: A consolidated hub featuring integrated 'About' details for immediate brand trust.
Service Verticals: Dedicated pages designed to showcase their specific engineering specialisms with professional clarity.
Optimised Contact Journey: A simple, direct enquiry path for B2B leads and project tenders.
3. Animated Iconography
To bring the technical services to life, we utilised animated GIF iconography. This adds a layer of visual interest to their service pages, making complex engineering concepts more accessible and engaging for the visitor.
4. Technical Autonomy
By migrating to Squarespace, the EMC team gained full control over their content. They no longer have to worry about the security vulnerabilities or plugin updates associated with their old WordPress site, allowing them to focus entirely on their engineering projects.
Our Approach to Engineering Web Design in Sussex 📍🌳
This project is a perfect example of how we handle web design in Sussex for the technical and industrial sectors. Engineering firms don't need "gimmicks"—they need a fast, professional, and precise platform that mirrors the quality of their own output. By focusing on clean UX and subtle custom coding, we’ve given EMC a digital home that commands respect in their industry.
The Result
Edwards Modular Controls now has a professional, modern digital presence that matches their reputation for engineering excellence. The site functions as a high-end brochure that effectively qualifies their expertise to new partners across the UK.
