Electrician Web Design in Hove, Sussex
Project Details
Client:
Bradbury Electrical
Industry:
Electricians, Electrical Contractors, M&E
Project
Web Design, WordPress Migration, SEO
Challenge: The Commercial Shift
Bradbury Electrical is a staple in the Hove community, but their digital presence needed to evolve to match their expanding capabilities. Moving from a legacy WordPress site to Squarespace, the primary objective was to elevate the brand's perception. They needed a platform that could proactively target high-value commercial contracts without alienating the loyal domestic customer base that built the business.
Custom UI/UX Architecture
The challenge was catering to two distinct audiences with different needs. A homeowner needs a quick safety check; a commercial developer needs a full infrastructure install. We utilised extensive custom coding to build a bespoke "split" navigation experience. This allows users to self-select their path immediately, serving dynamic content relevant to either Residential or Commercial services, ensuring neither audience feels secondary.
Modernising the SEO Strategy
The previous site held strong search rankings due to a vast network of location-specific landing pages, but the design felt dated. Our migration strategy focused on SEO retention. We redesigned these landing pages to move away from a "directory" feel, transforming them into high-quality, branded service pages. This allowed Bradbury to retain their hard-earned local search equity while presenting a professional, modern face to every visitor, regardless of how they entered the site.
Building Trust with Proof
To support the push for commercial work, we integrated a robust, visual portfolio. By showcasing the scale and quality of their completed projects, the new site provides the immediate social proof and technical credibility required to win larger tenders in the Sussex area and beyond.
A New Website for Hove based Electrical Contractors, Bradbury Electrical
The result is a powerful, unified digital platform that supports Bradbury Electrical's growth in both sectors. The site successfully balances technical SEO requirements with a high-end user experience.
If you need a website that balances complex SEO needs with modern design, explore our services for web design in Sussex.