Lead Generation Website Design in West Sussex
Project Details
Client:
Switch Finder
Industry:
Utility Switching, Lead Generation
Project
Web Design, Logo Design, Integrations
Building a Brand from the Ground Up
For a new brand entering the competitive utility switching market, the first impression is everything. Switch Finder, based in West Sussex, approached us to create a digital-first identity that would instill immediate trust. We began by designing a clean, modern logo and a "slick" visual language that positions them as a transparent, efficient partner for businesses looking to reduce their water and electricity costs.
Engineered for Conversion
The primary goal of the Switch Finder website was simple: high-volume, high-quality lead generation. We built dedicated landing pages for both water and electricity quotes, specifically designed to support their Google Ads campaigns. These pages were stripped of distractions, focusing entirely on a friction-free user journey that guides visitors toward a quote request.
Technical Integration & CRM Synchronisation
To handle the technical complexity of utility data, we moved beyond standard contact forms. We implemented a sophisticated integration using Tally.so to build bespoke lead capture forms. These forms don't just sit on the site; they are fully integrated with Switch Finder’s custom CRM system. This ensures that every lead is fed directly to their partners in real-time, allowing for instant follow-ups and seamless project management.
Advanced Analytics & Operational Support
Data is the lifeblood of lead generation. We configured an advanced analytics suite, linking Google Analytics with their ad platforms to provide a 360-degree view of their marketing ROI. Beyond the website, we provided full technical support through Google Workspace, configuring and securing additional domains to ensure their internal communications were as robust as their external presence.
From Concept to Conversion
The result is a powerful, automated business tool that works 24/7 to capture and process utility enquiries. Switch Finder now has a scalable platform that turns search traffic into actionable business leads.
Looking to scale your business with a high-performance lead generation site? Explore our specialist services for web design in Sussex.
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