Tree Surgeon Web Design Sussex
Project Details
Client:
Symbiotic Tree Surgery
Industry:
Tree Surgeons
Project:
Web Design, Wix to Squarespace migration
Professional Website for Symbiotic Tree Surgery
The Client
Symbiotic Tree Surgery is a specialist arboricultural firm based in West Sussex. After their early years of successful operation, the business had outgrown its initial "DIY" digital presence and needed a platform that reflected its growth, professionalism, and high standard of work.
The Challenge
The "DIY" Ceiling: Their existing Wix site felt generic and struggled to differentiate the business from lower-quality competitors.
Brand Perception: The client wanted to avoid a "boring" corporate look, instead seeking a balance between being approachable/friendly and highly professional.
Visual Proof: As a service-based business, they needed an easy way to showcase their high-quality tree work without the friction of manual image uploads.
Limited Scalability: The original site didn't properly support their goal of dominating the local Sussex market for arboricultural services.
The Solution
We established a bespoke Squarespace platform designed to move Symbiotic Tree Surgery from a "startup" feel to an established market leader.
1. Moving Beyond the Generic
By migrating from Wix to a tailored Squarespace build, we were able to move away from restricted templates. We focused on a clean, modern aesthetic that uses whitespace and professional typography to signal quality while maintaining the "friendly" local feel the client desired.
2. Automated Visual Proof
We integrated a live Instagram Gallery into the site. This allows the team to showcase their latest tree surgery projects in real-time simply by posting to social media, ensuring the website's portfolio remains fresh without any additional administrative work.
3. Structured Service Architecture
We replaced a single-page approach with dedicated pages for their core services. This provides a better user experience for prospective clients and creates a much stronger foundation for SEO.
4. Technical Autonomy
The new site provides the Symbiotic team with full control. They can manage their content and lead enquiries effortlessly, backed by a stable, secure, and fast-loading infrastructure.
Our Approach to Web Design in Sussex
This project highlights our specific approach to web design in Sussex for the trades sector. By focusing on local search intent and a "Solution-First" design, we ensured that Symbiotic Tree Surgery doesn't just look better than the competition—they are easier to find for residents across West Sussex looking for professional arboricultural care.
The Result
Symbiotic Tree Surgery now has a digital platform that matches the quality of their physical work. The site acts as a professional gatekeeper, qualifying leads through a clear contact journey and providing the extra polish that converts visitors into long-term clients.
